Aspiring and New Innkeeper
Inntensives
Sunday, March 4, 2012
8:00AM - 4:30PM
Criteria for a Successful Inn
Topics will include:
WELCOME and OVERVIEW
Defining the Dream
- Creating a realistic framework
MARKETING ESSENTIALS
- The Smart Innkeeper (to be) Series
LUNCHEON ROUNDTABLES
- Industry Consultants at each Table
- TABLE 1 - A Day in the Life of a Successful Marketing Innkeeper
- TABLE 2 - Staffing: Do I need It? Can I afford it? And, will I regret It?
- TABLE 3 - You have only one chance to make a first impression.
- TABLE 4 - Promoting your Inn with Branded Products
- TABLE 5 - The importance of a good Chart of Accounts - from the beginning!
- TABLE 6 - Open discussion - any topics
- TABLE 7 - Building your inn from the ground up
Who are the right guests for you?
- Identifying your audience and getting them to your property via advertising, promotion and PR
The Inns and Outs of Financing
- Understanding the risks. Can I afford it? How much will I need to enter the business?
Q & A
- Answers to those burning questions you have been waiting to ask!
TRADE SHOW & RECEPTION
Aspiring Innkeeper Inntensives
sponsored by
TMG, Inc. ~ Virginia Inn Brokers
Aspiring and New Innkeeper Inntensives
Criteria for a Successful Inn
Sunday, March 4, 2012
Colonial Williamsburg, Virginia!
Mid Atlantic Innkeepers is excited to offer this one-day seminar about bed and breakfast innkeeping. This seminar will acquaint aspiring and those new to innkeeping with the business of innkeeping and what it takes to start and run a B&B.
This session is planned for Aspiring Innkeepers and for innkeepers of SMALL B&B's and for those NEW Innkeepers (those that are in their first 4 years of operations that may never have had an opportunity to attend a good aspiring innkeeper session).
How do you define and measure success today as an innkeeper?
What are the most important aspects of creating a bed and breakfast that will bring you personal satisfaction and pay the bills?
Spend the day with former innkeepers and industry experts as they share aspects of marketing and operations that are essential for today's properties.
The Morning Session...
Criteria for a Successful Inn / B&B
Operations - Personal and Lifestyle Aspects
Marketing Essentials - Website, Social Media, SEO
Sponsored Luncheon...
Round tables with an industry consultant at each with an area of discussion identified.
The Afternoon...
Marketing - Promotion, Packaging
Operations - Financial and Organizational Aspects
Registration includes seminar handouts and materials and luncheon. Materials for attendees includes Running a Bed & Breakfast For Dummies by Mary White and Netiquette by Holly Stiel
FEES AND REGISTRATION COSTS for the Inntensives
Register by December 1, 2011 to receive this EARLY BIRD rate!
All day Inntensive:
1st attendee $150
2nd attendee $75
After December 1, 2011:
All day Inntensive:
1st attendee $175
2nd attendee $100
Registration includes seminar handouts and materials and luncheon.
Attendees are encouraged to remain for the entire Mid Atlantic Innkeepers Trade Show & Conference.
For an additional fee of $125 per person you can enjoy the benefits of the entire Mid Atlantic Conference.
